Sleeve

Bringing sustainable fashion to the forefront of online shopping

Sleeve hero showing screens of the landing page and chrome extension

ROLE

UI/UX Design Consultant — Chrome Extension Design, Branding, User Research, Web Design

CONTEXT

Many shoppers understand the importance of shopping sustainably for fashion items but face difficulty due to brand credibility, unclear sustainability metrics and lack of convenience compared to fast fashion.



Sleeve is a chrome extension and marketplace that aims to solve this by bringing sustainable and ethical fashion to the forefront of online shopping.

In this project, I helped conduct user research and competitive analysis, created the company’s re-branding kit, and designed the UI/UX for Sleeve’s web landing page and chrome extension.

TEAM

Sleeve x DCC — 2 Project Managers, 4 UI/UX
Design Consultants

TIMELINE

Spring 2023 — 12 weeks

OVERVIEW

PROBLEM

How might we build credibility through  UI/UX design for a webpage and Chrome extension without being invasive?

OUTCOME

I helped find Sleeve’s primary brand colors to be credible but friendly, and focused on designing the initial screen and product page of Sleeve’s Chrome extension interface to be intuitive and approachable by avoiding information overload.
SOLUTION

Thanks for reading!

My design process for Sleeve is coming soon — for now visit to read my past case studies!
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